Emaar Properties Dubai 2026: Developer Spotlight & Off-Plan Projects
An in-depth review of Emaar Properties in 2026 — Dubai's most iconic developer. Explore 5 top off-plan projects, ROI data, payment plans, and step-by-step buying guide for investors.
Key Takeaways
- The company that built the world's tallest building, the planet's most-visited shopping mall, and a downtown district that redefined urban living — Emaar is not just a developer.
- This developer spotlight examines Emaar's current portfolio, its newest off-plan launches, historical ROI data, and the practical steps to invest in an Emaar property today.
- The company went public on the Dubai Financial Market (DFM) in 2000, becoming the first property company in the UAE to offer shares to foreign nationals.
Emaar Properties Dubai 2026: Complete Developer Review & Off-Plan Projects
TL;DR / Key Takeaways
- Founded 1997 by Mohamed Alabbar — the developer behind Burj Khalifa, Dubai Mall, and Downtown Dubai
- 229 active projects across 18 communities — the largest developer portfolio in the UAE
- Net Asset Value AED 177.5 billion (USD 48.3B) — publicly listed on Dubai Financial Market since 2000
- Off-plan projects from AED 1.2M — entry-level apartments at Emaar South to ultra-luxury villas at The Oasis
- 5–7% rental yields and 8–15% annual capital appreciation in prime Emaar communities
- 70/30 payment plan standard — 70% during construction, 30% on handover
Introduction
When you think of Dubai's skyline, you are looking at Emaar Properties. The company that built the world's tallest building, the planet's most-visited shopping mall, and a downtown district that redefined urban living — Emaar is not just a developer. It is the architect of modern Dubai.
For off-plan investors in 2026, Emaar represents a rare combination: sovereign backing, a 29-year track record of on-time delivery, and a brand premium that consistently outperforms the broader market. This developer spotlight examines Emaar's current portfolio, its newest off-plan launches, historical ROI data, and the practical steps to invest in an Emaar property today.
Company Overview & History
Founding and Vision
Emaar Properties PJSC was established in 1997 by Mohamed Alabbar, a visionary entrepreneur who saw an opportunity to create integrated master-planned communities that combined residential, commercial, and leisure components at a scale never before attempted in the region.
The company went public on the Dubai Financial Market (DFM) in 2000, becoming the first property company in the UAE to offer shares to foreign nationals. Key shareholders include the Investment Corporation of Dubai (the sovereign wealth fund) and entities associated with the Ruler of Dubai — providing Emaar with an institutional credibility that no private developer can match.
Scale of Operations
| Metric | Value |
|---|---|
| Founded | 1997 |
| IPO | 2000 (DFM: EMAAR) |
| Net Asset Value | AED 177.5 billion (USD 48.3B) |
| Active Property Projects | 229 |
| Communities in Dubai | 18 |
| Land Bank | 235+ million sqm |
| Employees | ~6,600 |
| International Markets | KSA, India, Egypt, Pakistan, Morocco, Turkey |
Landmark Achievements
Emaar's portfolio includes some of the most recognized structures and destinations on Earth:
- Burj Khalifa (2010) — 828m, 163 floors, world's tallest building for over a decade
- The Dubai Mall (2008) — 1,200+ stores, 200+ restaurants, world's second-largest shopping mall by gross leasable area
- Dubai Fountain (2009) — world's tallest performing fountain, 150m high
- Dubai Opera (2016) — 2,000-seat opera house in the Opera District
- At the Top SKY (2014) — observation experience at 555m on Burj Khalifa
These are not just buildings — they are economic engines. The Dubai Mall alone attracts over 100 million visitors annually, and Downtown Dubai generates billions in tourism revenue each year.
Top 5 Emaar Off-Plan Projects in 2026
Emaar continues to launch new communities at pace. Based on data from Emaar's official portfolio (April 2026), these are the five most significant newly launched off-plan projects available to investors right now.
1. Mariva at The Oasis
The pinnacle of Emaar's 2026 villa portfolio. Mariva offers 4–6 bedroom ultra-luxury villas and mansions set within The Oasis — an exclusive sanctuary of lush greenery, waterways, and private gardens.
- Location: The Oasis, Dubai
- Property Type: 4–6 Bedroom Villas & Mansions
- Starting Price: AED 13.47 million (USD ~3.67M)
- Expected Completion: 2028–2029
- Highlights: World-renowned architect design, private pool options, mature landscaping, gated community
Investor appeal: Ultra-luxury villa supply in Dubai is constrained. Mariva targets the premium end of the market where capital appreciation has historically been strongest for Emaar — comparable Arabian Ranches villas have seen 50%+ appreciation since launch.
2. Serro 2 at The Heights Country Club & Wellness
A wellness-led community that reflects the post-pandemic shift toward health-conscious living. Serro 2 offers 3–5 bedroom villas surrounded by meditation spaces, fitness zones, and cascading water features.
- Location: The Heights Country Club & Wellness, Dubai
- Property Type: 3–5 Bedroom Villas
- Starting Price: AED 6 million (USD ~1.63M)
- Expected Completion: 2028–2029
- Highlights: Wellness amenities, nature-led architecture, country club lifestyle
Investor appeal: Wellness communities are a global trend commanding 10–15% price premiums over comparable non-wellness developments. Serro 2 is positioned at the intersection of lifestyle and investment value.
3. Greencrest at Dubai Hills Estate
Dubai Hills Estate is Emaar's "Green Heart of Dubai" — a 2,700-acre master community with an 18-hole championship golf course, Dubai Hills Mall, and 1.45 million sqm of parks. Greencrest offers the most accessible entry point into this established community.
- Location: Dubai Hills Estate
- Property Type: 1–3 Bedroom Apartments
- Starting Price: AED 1,743,888 (USD ~475K)
- Expected Completion: 2028
- Highlights: Golf course views, park access, mall proximity, established community infrastructure
Investor appeal: Dubai Hills Estate is one of the most in-demand communities in Dubai. Apartments here command 5–7% rental yields and have delivered 10–15% annual capital growth since the community's launch. Greencrest's price point makes it accessible to a broader investor base.
4. Creek Haven at Dubai Creek Harbour
Waterfront living with views of the Burj Khalifa and Downtown Dubai skyline. Dubai Creek Harbour is a 7.4 million sqm development adjacent to the Ras Al Khor Wildlife Sanctuary — offering a rare combination of urban connectivity and natural surroundings.
- Location: Dubai Creek Harbour
- Property Type: 1–3 Bedroom Apartments
- Starting Price: AED 1,857,888 (USD ~506K)
- Expected Completion: 2028
- Highlights: Waterfront views, creek-side promenade, proximity to Downtown Dubai, wildlife sanctuary
Investor appeal: Creek Harbour is still in its early growth phase, meaning investors benefit from the full appreciation cycle. Similar early-investor patterns played out in Dubai Marina and Downtown Dubai — both of which delivered exceptional returns for early buyers.
5. Vista Ridge at Emaar South
The most affordable entry point into an Emaar community. Emaar South is a championship golf course community near Al Maktoum International Airport and Expo City — two major growth catalysts for southern Dubai.
- Location: Emaar South
- Property Type: 1–3 Bedroom Apartments & 3 Bedroom Townhouses
- Starting Price: AED 1.2 million (USD ~327K)
- Expected Completion: 2028
- Highlights: Golf course community, proximity to airport and Expo City, green landscapes
Investor appeal: At AED 1.2M, Vista Ridge offers the lowest entry price in Emaar's entire portfolio. Emaar South's 6–7% rental yields are among the highest in the Emaar universe, driven by affordable pricing and growing demand from airport and Expo City workers.
Other Notable 2026 Launches
- Golf Vale at Emaar South — 1–3 BR apartments + townhouses (launched March 2026)
- Fior 1 at Rashid Yachts & Marina — 1–3 BR apartments with marina views (launched March 2026)
- Terra Woods at Expo Living — 1–3 BR apartments in the Expo City ecosystem (launched March 2026)
- Equiterra at Grand Polo Club & Resort — 3–4 BR townhouses + 5 BR villas
- Address Residences Zabeel — 1–4 BR + 4 BR penthouses, branded living
Track Record & ROI Data
Rental Yields by Community
Emaar properties consistently deliver competitive rental yields, with variation driven by location, property type, and price segment:
| Community | Gross Rental Yield | Property Type |
|---|---|---|
| Downtown Dubai | 5–6% | Apartments |
| Dubai Hills Estate | 5–7% | Apartments & Villas |
| Dubai Creek Harbour | 5–6.5% | Apartments |
| Emaar Beachfront | 5–6% | Apartments |
| Emaar South | 6–7% | Apartments & Townhouses |
| Arabian Ranches | 4–5% | Villas |
Key insight: Higher-priced villa communities (Arabian Ranches) offer lower yields but stronger capital appreciation. Affordable apartment communities (Emaar South) offer higher yields but more modest appreciation. The sweet spot for balanced investors is Dubai Hills Estate and Dubai Creek Harbour — both offering 5–7% yields with strong growth trajectories.
Capital Appreciation
- Prime Emaar communities (Downtown Dubai, Dubai Hills Estate) have delivered 8–15% annual capital appreciation during growth cycles
- Off-plan Emaar properties typically appreciate 15–30% from launch price to completion — a significant premium captured by early investors
- Downtown Dubai properties near Burj Khalifa have seen 50–100%+ appreciation since original launch prices
- Dubai's overall residential market saw 15–20% price growth in 2023–2024, with Emaar communities consistently outperforming market averages
Brand Premium
Emaar properties command a 10–20% price premium over comparable non-Emaar developments. This premium is sustained by:
- Brand recognition — Emaar is the most trusted developer name in Dubai
- Community management quality — Emaar's community management is widely regarded as best-in-class
- Amenity standards — Emaar communities feature superior landscaping, facilities, and retail infrastructure
- Resale liquidity — Emaar properties sell faster and at higher prices in the secondary market
Delivery Track Record
Emaar has delivered over 89,900 residential units across its communities. The company is known for:
- On-time delivery — one of the most reliable delivery records among major Dubai developers
- Build quality consistency — premium finishes and materials across all price segments
- Community activation — Emaar communities are fully operational (retail, schools, parks) well before final handover
Why Invest with Emaar
1. Sovereign-Backed Credibility
Emaar's shareholders include the Investment Corporation of Dubai and entities associated with the Ruler of Dubai. This is not a private developer that could face financial difficulties mid-project — Emaar has institutional backing that provides investors with a level of security unmatched in the market.
2. Proven Brand Premium
The Emaar name adds tangible value. Properties in Emaar communities sell for 10–20% more than comparable units in non-Emaar developments. This premium holds across market cycles — during downturns, Emaar properties retain value better; during upswings, they appreciate faster.
3. Integrated Community Design
Emaar does not build standalone towers. It creates complete ecosystems — residential towers, retail destinations, schools, parks, healthcare, and hospitality — all within a master-planned framework. This integrated approach drives sustained demand and supports long-term property values.
4. World-Class Amenities
From championship golf courses (Dubai Hills Estate) to waterfront promenades (Dubai Creek Harbour) to wildlife sanctuaries (Creek Harbour) to the world's largest mall (Dubai Mall) — Emaar's amenity investments create lifestyle destinations that attract premium tenants and buyers.
5. Strong Secondary Market
Emaar properties enjoy some of the highest secondary market liquidity in Dubai. The brand recognition, established community infrastructure, and quality reputation mean that resale transactions happen faster and at better prices compared to lesser-known developers.
6. Diversified Portfolio
With 229 active projects across 18 communities, Emaar offers investment opportunities at every price point — from AED 1.2M apartments at Emaar South to AED 13.47M+ villas at The Oasis. This allows investors to build a diversified Emaar portfolio across different communities and price segments.
How to Buy Emaar Off-Plan
Payment Plans
Emaar offers flexible construction-linked payment plans:
| Plan | During Construction | On Handover | Typical Down Payment |
|---|---|---|---|
| Standard 70/30 | 70% | 30% | 10–20% |
| 50/50 (select projects) | 50% | 50% | 10% |
| 60/40 (select projects) | 60% | 40% | 10% |
| Post-handover (select projects) | Varies | Deferred | 10% |
Tip: The 70/30 plan is the most common. Construction-linked installments mean you only pay as the project progresses — providing natural protection against delays.
DLD Registration
All Dubai property purchases require Dubai Land Department (DLD) registration:
- Oqood registration (off-plan): 4% of purchase price — paid at the time of booking
- Title deed transfer (on completion): Already covered by the Oqood payment
- Ejari registration (for tenancy): AED 195 — only relevant if you plan to rent out the property
The 4% DLD fee is standard across all developers in Dubai — it is not specific to Emaar.
Mortgage Options
UAE banks offer mortgages for off-plan Emaar properties, typically after 30–50% of construction is complete:
| Parameter | UAE Nationals | Expat Residents |
|---|---|---|
| Max LTV (property < AED 5M) | 80% | 75% |
| Max LTV (property > AED 5M) | 70% | 65% |
| Typical rate | 4–5% | 4.5–5.5% |
| Max tenure | 25 years | 25 years |
Major lenders for Emaar properties: Emirates NBD, Abu Dhabi Commercial Bank, Mashreq, Dubai Islamic Bank, First Abu Dhabi Bank.
Recommendation: Obtain mortgage pre-approval before booking. This strengthens your negotiating position and ensures you can complete the purchase on schedule.
Step-by-Step Booking Process
- Browse & Select — Visit emaar.com or the Emaar Sales Center to explore available projects and unit types
- Register Interest — Complete the online registration form or visit a sales center in person
- Booking Deposit — Pay the initial booking amount (typically AED 50,000–200,000 depending on property value)
- Sign SPA — Execute the Sales & Purchase Agreement within 7–14 days of booking
- DLD Oqood Registration — Pay the 4% registration fee to the Dubai Land Department
- Follow Payment Schedule — Make construction-linked installments as per the agreed plan
- Handover — Upon completion, pay the final installment and receive your keys
- Title Deed — DLD issues the title deed in the buyer's name
Emaar One App: Emaar provides a dedicated mobile app for property management, payment tracking, and community services — useful for overseas investors managing their property remotely.
FAQ
Is Emaar Properties a safe investment?
Emaar is one of the safest real estate investments in Dubai. The company is publicly listed on the Dubai Financial Market with sovereign backing, has delivered 89,900+ residential units with a strong on-time delivery record, and its properties command a 10–20% brand premium in the secondary market. No developer in Dubai offers a more credible track record.
What is the minimum investment for an Emaar off-plan property?
As of 2026, the most affordable Emaar off-plan properties start at approximately AED 1.2 million (USD ~327K) for apartments at Emaar South (Vista Ridge and Golf Vale). With a 10–20% down payment, the initial cash outlay can be as low as AED 120,000–240,000.
What payment plans does Emaar offer?
Emaar's standard payment plan is 70/30 — 70% paid during construction in installments, 30% on handover. Select projects offer 50/50 or 60/40 plans, and some premium projects include post-handover payment options. Down payments typically range from 10–20% at booking.
Do Emaar properties appreciate more than other developers?
Yes, on average. Emaar properties command a 10–20% premium over comparable non-Emaar developments, and this premium is sustained across market cycles. Off-plan Emaar properties typically appreciate 15–30% from launch to completion, with prime communities like Downtown Dubai and Dubai Hills Estate delivering 8–15% annual capital growth during upswing periods.
Can foreigners buy Emaar off-plan properties?
Yes. Dubai allows 100% foreign ownership in designated freehold areas — which includes all Emaar communities. Foreign buyers receive the same title deed rights as UAE nationals and can finance purchases through UAE bank mortgages.
What rental yields can I expect from Emaar properties?
Rental yields vary by community and property type. Apartments in Dubai Hills Estate and Dubai Creek Harbour typically yield 5–7% gross. Emaar South apartments yield 6–7%. Downtown Dubai apartments yield 5–6%. Villa communities like Arabian Ranches yield 4–5% but offer stronger capital appreciation.
How long does Emaar take to deliver projects?
Emaar is one of the most reliable developers for on-time delivery in Dubai. Most projects are delivered within 3–4 years of launch. The company's 89,900+ delivered units and sovereign backing provide confidence that your investment will be completed on schedule.
Sources: Emaar Properties official website (emaar.com), Emaar CMS API, Dubai Financial Market, Dubai Land Department, Knight Frank Dubai Market Reports, CBRE UAE Market Overview.
Related AiGentsRealty resources
Sources and further reading
Developer due diligence checklist
A developer profile should be used as a starting point, not a substitute for project-level checks. Review completed handovers, construction quality, service-charge history, escrow registration, current site progress, warranty process, and resale performance in delivered buildings. A strong brand can support confidence, but the specific project, launch price, payment schedule, floor plan, and micro-location still determine whether the purchase is attractive.
Before reserving a unit, ask for written confirmation of payment milestones, expected handover, cancellation terms, assignment rules, service-charge assumptions, and any incentives. Compare the developer with alternatives at the same price point and avoid paying a premium unless the project quality, location, and exit liquidity justify it.